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Introductory Video - All Students Must Watch This




This is the home page for the online course "Advertising as Social Commuication" taught by Professor Sut Jhally of the University of Massachusetts at Amherst. Everything that is needed for the course is contained here - lectures (both streaming and download), required films, handouts, study guides, etc..

Free Download of Real Player Here


Part One - Existing Debates & the Development of the Consumer Culture
Part Two - The Moral & Ethical Values of Advertising
Part Three - Advertising & Social Issues
Syllabus