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> Part One > Part One LECTURE HANDOUTS
Part One LECTURE HANDOUTS
01. Why Study Advertising
Handout needed for Part One lecture #1
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02. The Diamond Life
Handout needed for Part One Lecture #2
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03. Criticisms of Advertising
Handout needed for Part One Lectures #3 & #4
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04. Defenses of Advertising
Handout needed for Part One lecture #5
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05. Social & Economic Roots of Advertising
Handout needed for Part One lecture #6
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06. Development of the Advertising Industry
Handout needed for Part One lecture #7
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07. Four Stages of Advertising
Handout needed for Part One lecture #8
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08. The Modern Advertising Industry
Handout needed for Part One lecture #9
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